Welcome to the IMC summer-session blog!

I’m your host, Virginia Sowers, embarking on my final IMC course—636 Campaigns. You’ll have a front-row seat as I enter the home stretch of the WVU IMC program.

Even though I’ve taken only one course at a time, it’s been a fast two and half years for me (well, relatively). I put in some long hours this past weekend as I finished up my final paper for Sales Promotions—a class that kept me on my toes all term as I worked to draw the IMC connections. As always, I learned a ton from my classmates, and Dr. Lee kept us on track with his zinger insights.

So here’s the plan for this session’s blog: look for my weekly postings on Thursdays as the week winds down and we have a bit of breathing space. Sure, I’ll have a few things to say, but it’s your feedback that will make the blog take off.

Tune in on Thursday and join me in the conversation about what drives us to pursue master’s degrees in the midst of our crazy-busy lives.

P.S. Has anyone been following the marketing story unfolding around UPS and “Big Brown,” who won the Preakness over the weekend? Talk about a brand-maker’s dream!
http://www.msnbc.msn.com/id/24652945/