Hi. My name is Keith Quesenberry and I am honored to be the 10th student blogger of the IMC program. I would like to thank Professor Chad Mezera for giving me this opportunity. If you think about it 10 is a special number — a milestone. People celebrate 10-year anniversaries, 10-year reunions and 10 is a perfect score in many sports and scales. Ten is a lot to live up to.

DeSean Jackson is number 10 on the Philadelphia Eagles. Only one season and he has become one of my favorite players on the team. A second-round pick wide receiver, DeSean just completed one of the finest performances by a rookie receiver in Eagles history.

Then there’s Number 10 Downing Street. The site of the official office of the Prime Minister of England. Winston Churchill emerged from Number 10’s famous door holding up the “V” sign for “Victory” in 1943. 10 Downing Street also has importance because I’m a huge James Bond fan.

And one of the best soccer players of all time is Brazilian player Pelé who wore, you guessed it, the number 10. Between 1956 and 1974, Pele scored a total of 1,220 goals — not unlike hitting an average of 70 home runs every year for a decade and a half. He made such an impression on the sport that to this day only the best players wear the 10 on their teams.

Of course there’s the movie 10 staring Dudley Moore and Bo Derek. I don’t have much to say about that one and I’ll spare you the photo.

As we head into the late Spring Term, I’m looking forward to 612 Audience Insight with Professor Bennett. I am just fishing up IMC 613 Brand Equity Management with Professor Girardi. I have also taken 611 Marketing Research & Analysis with Dr. Gao. And last fall I started out the program in Intro with Professor Andersen. All my professors have been top notch and the curriculum so far has been very good. The people, technology and flexibly have been amazing. And I truly am applying what I learn to my current job. But I am growing weary and looking forward to a break. We’ll get there together and hopefully my wife and I will get to meet some of you in person at the IMC weekend. This is where I currently spend too much time.

Before I get back to my final 613 paper, I’ll tell you a little about myself. I am an associate creative director at an integrated advertising and marketing agency in Harrisburg, PA. I live here with my wife Kristin and our three children Ellie, Jack and Katie (ages 10, 8 and 3). Getting married right after college, my wife and I lived in Atlanta, Baltimore and Washington, DC before returning to Central PA to be near family five years ago. Here are my kids on a weekend trip to Lewes, Delaware.

I have a B.A. in Journalism/Advertising from Temple University in Philadelphia and a degree in Copywriting from The Portfolio Center in Atlanta. I have spent most of my career on the creative side of the business. I’ve worked at both small advertising agencies and large ones such as BBDO and Arnold on a wide variety of brands from Choice Hotels and the Baltimore Ravens to ExxonMobil and Delta Airlines.

In addition to working full time, and wrestling with my three kids I am teaching an undergraduate advertising class at Temple University. Because of this I get to spend four hours each week on the PA Turnpike. I have 27 very good students. The class is writing intensive, so as I’m writing IMC papers each week I’m grading papers at the same time.

When I’m not doing all those other things, I like to run. (Usually over lunch along the Susquehanna River.)

My most recent marathon was Baltimore this past fall. Although my slowest time (grad school really cuts into your training) it was the most meaningful because I raised money for Cure International. Enough to pay for 6 clubfoot operations. Kids that couldn’t walk can now run! An orthopedic surgeon in my church stared Cure in 1996 and now they have hospitals in eleven countries around the world. Here’s the entire family at the race. I couldn’t have done it without them!

Unlike Anne, our very first blogger, I’m afraid to try and add up the time I spend on the program in a week. I don’t think seeing how little time I have left for sleep would be good for my mental health. And unlike some of the previous blogers I have no plans or goals for this posting. (Professor Mezera’s jaw just dropped) I do promise however some insights and ideas relevant to our experience as IMC graduate students, the subject of Integrated Marketing Communication and IMC 612. That’s why we’re all here, right? (Okay maybe I do have a plan) But I want to keep it loose, maybe a little fun. We have enough serious reading in our classes! Thank you to the 9 blogers who have gone before me. I will try my best to live up to 10. And to keep up with tradition you’re invited to “Ask Keith questions.”