18 Jan

Welcome to the IMC Blog?Jamie-style!

Jamie | January 18th, 2008 at 1:13 pm

So, there I was a bit flabbergasted (I don?t think I?ve ever actually written/typed that word before, so perhaps I?ll start a rule to use a new word with each post – okay, done) then later honored that Chad Mezera (he runs this whole IMC thing at WVU) had selected me as the fourth official IMC blogger?I swear I did not bribe him!

What does that mean to you? Well, for the next nine weeks or so, I?ll be reflecting openly and honestly on my experience to you all?prospective and current students?in an unrestricted effort to paint a REAL picture of what you can expect (the good and the not so good) from the IMC 616 Direct Marketing grad course (taught by Alexia Vanides) in REAL time. I may inject some of my own personal trials as well, as most of us are juggling underpaid jobs and limited social lives, in addition to working feverishly to advance our education.

? Jamie Pachomski, IMC Early Spring 2008 Blogger

That said, allow myself to introduce, well myself. My name is Jamie Pachomski. The jury is till out on whether Pachomski is Polish or Ukrainian, but either way, I?ll still respond to Jamie, Mr. Pachomski or Hunny, but of course that?s reserved for my wife. The dishes are making a funky, ceramic mountain in the kitchen sink, so here?s the short of the long about me:

After serving honorably for three years as a psychological operations specialist in the U.S. Army?s elite special operations branch located on Fort Bragg (North Carolina), I returned home to Rhode Island where I wholeheartedly leapt back into the swing of pursuing my college education. Three more years went by with lightning speed and I received a bachelor?s degree in communications with a specialization in public relations from Rhode Island College. It wasn?t enough, nor was Rhode Island for that matter.

In the months leading up to my graduation, I had spent a great deal of time researching graduate programs all over the country in journalism and IMC. In the ensuing two weeks after graduation in May 2004, this now-31-year-old found himself driving to Chicago with a job (marketing/public relations coordinator for Hospice of Northeastern Illinois), graduate assistantship in journalism (Roosevelt University) and new courses waiting for me. The job thing worked well for about a year and a half, as did school (after a skipped semester), but the assistantship didn?t ? I had to decline. Much to my dismay, the school made the decision for me that I couldn?t handle all three.

In September 2005, my then girlfriend/fiancée/now wife, who moved out to Chicago seven months after I had originally (we were on a break!), finally got the call from CCRI – a school here in Rhode Island – that her nursing slot (after a sluggish, two-year wait) was officially available for the following spring semester. A month later, it was bye-bye Windy City, hello again Lil? Rhody.

Upon our return, I landed a job as a public relations specialist with FM Global – a worldwide Fortune 500 commercial and industrial property insurance company. As I mentioned in my Question 1 posting this week for class, I?ve learned a great deal about how different the proverbial ?Corporate America? culture is to that of a small non-profit. To my advantage, however, I have duly learned about how to enthusiastically adapt, and more so how to become a better public relations strategist, rather than simply?an order-taking tactician! I?ve worked on projects like promoting our company?s new fire prevention grant program developing, implementing and managing public relations strategies for the company?s forest products division; building a speaker?s program to support the company?s local workforce recruitment plan; and the list goes on?press releases, case studies, media coaching/pitching/relations, feature articles, award nominations, and so on. Most recently, I got involved in managing client/corporate relations during the development of client profiles for our company?s annual report, which, like my other responsibilities, has given rise to much more travel than I and my supervisor had ever expected. For example, I turned in my team?s final project during my last course (Brand Management) from Stuttgart, Germany?where a last-minute business trip took me all over Europe (Amsterdam, Germany, Sweden, France and the UK) one week before Christmas! Lesson: Life, especially work, does not stop just because you have a final to complete.

I suppose I?ve told this now way-too-long story to help you get better acquainted with me personally, but also to help you reflect on your own story, as we all have one to tell. I think it helps sometimes to take?if for only a moment?time to recognize that really, in large order, we?re all sailing similar boats. It?s that common ground that we all have when starting something new like a relationship, job or some other new endeavor?not to mention the sometimes arduous experience of pursuing a master?s degree.

So, share your story with me and with others during the next nine weeks. Feel free, as in previous blogs, to ?Ask Jamie? anything about the IMC 616 Direct Marketing course, the IMC program in general and anything else that comes to mind. I?ve presented some thoughts (and personal insights) to ponder during the next week below. Perhaps we can all learn a thing or two from each other.

Best of luck to all for the Spring 2008 semester!

-Jamie

How do you prepare for a grad course in the IMC program?

It?s all about organization. I try to get all non-school-related matters in order (bills, any lingering errands, work, etc.) in an effort to mitigate any undue stress as much as humanly possible. My wife and I also plan our meals during the week and assign each other ?cooking? nights based on our busy schedules. I have found that the more prepared I am in advance of a class, the more effective I can be when participating in the weekly discussions and writing assignments.

How do you balance life, work and school?

It?s isn?t easy, but it is necessary. I think it?s best to heed to a respectful schedule that takes your work, school and personal life into account, as well as your health. Lack of balance is sure to catch up with you if not properly managed.

How do you cope with stress?

Remove as many distractions as possible whether it be in your life or in the moment when studying or writing. Shut off the TV. Put on music that relaxes you – I?ve found solace in Yoga music. Though somewhat costly, invest in a set of earbuds for your IPod, Mp3 or CD player. They are designed to block out noise. Believe me, in a one-bedroom apartment?populated by two humans and three very active dogs, this is a worthy investment! Exercising is great, too ? even if it?s only a 10 or 15-minute walk. I?m told that exercise releases endorphins. And endorphins make people happy. Can you guess the movie I stole that one from?

1 Heidi | Jan 18 at 2:26 pm Reply to comment

Hi Jamie—

Nice to “meet” you! How long have you been in the IMC program?

You are blogging about a course that is still in my future, and you just completed a course that I’ll be taking next quarter (Brand Management). What was your experience with Brand Management?

Just last night, I picked up a book at Barnes & Noble titled “What’s Your Story? Storytelling to Move Markets, Audiences, People, and Brands” by Ryan Mathews and Watts Wacker. So far, I’m only one chapter into the book, and already I’m realizing how much we really do use stories to tell other people who we are, what we’re about, and why we matter. As the authors say, “Stories are the universal common denominator” (2008).

Look forward to your blogs this quarter. It’s fun to read about other people’s experiences!

Heidi

2 Jamie | Jan 23 at 6:54 pm Reply to comment

Heidi,

Thanks for writing. I?ve been in the IMC Program for a year now. Fortunately, I was able to transfer the two classes I completed at Roosevelt University when I was living in Chicago. This surely helped lessen the total class load I?ll ultimately have to complete to earn my degree from WVU in 2009.

You mentioned Brand Management. I had a great experience in that class and learned much more than I thought I knew about managing a brand. We studied things like brand equity, perceptions, strategies, and positioning to name a few. This included analyzing some popular global brand name like Nike and Red Bull, which was cool. Once we had a grasp of ?branding,? we then spent the latter half of the class focusing on a particular industry, in which case we were charged with analyzing three brands in that industry?with one being a brand that, well, let?s say wasn?t doing all that well. Our final project comprised recommendations for improving the ?suffering? brand. Because I like to be different, I chose to research the household cleaning products industry, particularly furniture polish?not the shiniest of choices?let me tell you!

The biggest challenge I faced was gathering information about the topic to cite in my final paper and the assignments leading up to it. My suggestion to you?when you take the course?is to keep it simple. Pick a brand that is both interesting and challenging for you, especially from a creative standpoint. Just don?t go too far out there as I did.

Fortunately, when all was said and done, I was able to work with what I could find and turned in what resulted in an A paper and final grade. Follow my advice and the road won?t be nearly as long for you. Enjoy it?it?s a truly fun class!

-J

P.S. By the way, thanks for the book recommendation!

3 Dan Abston | Jan 21 at 5:54 pm Reply to comment

Hi Jamie,

I?m looking forward to reading your comments on a course I found both challenging and rewarding. Professor Vanides does an excellent job instructing this course and I believe you?ll find her feedback and interaction with the entire class very helpful. In addition, it?s great to meet a fellow U.S. Army comrade (1092 Combat Engineering Battalion). Also, I found your experience in developing, implementing and managing public relations strategies for FM Global?s forest products division very interesting. I have worked in the forest industry for over 20 years with the past 18+ years at MeadWestvaco. Again, it?s great to know someone that?s had PR experience in the forest industry plus, choosing WVU?s IMC program to advance our education. Best of luck to you this spring and tell Professor Vanides I said hello!

Dan Abston

P.S. I hope you can make it to the IMC Weekend Event this May! In fact, I strongly recommend every IMC student to take advantage of this fantastic opportunity to meet faculty members and classmates face-to-face and share experiences.

4 Jamie | Jan 23 at 7:07 pm Reply to comment

Dan,

Thanks so much for writing my fellow veteran!

I appreciate the comments you made regarding your career. In fact, I?d love to know more about your role at MeadWestVaco, especially having spent so much time there and in the industry ? 20 years? Wow! It?s hard for me to imagine being in an industry for such a length of time, but surely it must fly right by. Hopefully, I won?t wake up tomorrow and it?ll be 2028.

I do plan to attend the weekend event in May if I can. It just happens to be what?s looking like the most pivotal month of the year. Let?s see: my wife is finally graduating from nursing school; it will be our 2nd year wedding anniversary; we?re looking at going on a 1-week cruise for the first time; I?ve several close friends/family members having babies; we may be buying a house; and for yours truly, I may be leaving for a two-month exchange in Europe for work. Whew! It?s going to be an interesting one.

More importantly, I?m interested in learning more about the wealth of experience you?ve got in the forest products industry. Please do share!

-J

P.S. I?ll be sure and pass on your ?hello? to Prof. V.

5 Pam | Jan 23 at 7:51 am Reply to comment

I’m looking forward to your perspective throughout this semester!

6 Jamie | Jan 23 at 7:11 pm Reply to comment

Hello Pam,

Thanks for taking the time to post a comment.

I do hope I can offer some perspective worth a little salt this semester. I can tell I am with a great group of students in the Direct Marketing course already!

Please stay tuned.

-J

7 Keith Quesenberry | Jan 26 at 2:16 am Reply to comment

I’m currently looking into the program and would be taking it while continuing to work my full time job. How many classes do you take at a time? How hard is it to work full time and take two IMC classes at a time? Is it possible or should I just plan on the program taking two and a half years?

Thanks for your help,

Keith

8 Heidi | Jan 27 at 2:57 pm Reply to comment

Keith—

A few months ago, I was asking similar questions. I work anywhere from 45 to 55 hours a week (still) and I’m taking one class at a time. For sanity’s sake, I can’t handle any more than that! However, I can finish in two years and one semester if I double up just one quarter.

Consider the work you do. Is your work corralled to 40 hours a week? Are you academically minded? Does reading, writing, and thinking come easily to you? Do you work well with deadlines? Are you willing to simplify your life to work and school (and a little bit of everything else)?

Best wishes in your decision. This is one of the best decisions I’ve made in the last year—no regrets!

Heidi

9 Jamie | Jan 28 at 12:31 pm Reply to comment

Hello Keith,

Thank you for writing!

Of course, I can only speak of my experience in the IMC program thus far. At the beginning (last year at this time), I was taking my first IMC course (Intro to IMC)?one of two courses I had enrolled in for the spring ?07 semester. As you know, you take one class for the first nine weeks and the second for the latter nine. This way, you?re taking two classes per semester?a pace that will graduate you in as you said two and a half years.

My honest opinion is this: I very much felt challenged enough as I began my journey toward completing the degree when I first started. Then, work started to pick up?and I mean REALLY pick up. Then, travel followed. My job all of a sudden became far more complex than I had ever imagined and the workload mounted accordingly. Keeping the same pace of taking two classes per semester (summers off) I think is a smart pace if your life includes work, a social life, a relationship, kids and the like. If you have a rather laid-back job and can work on your discussion posts, responses and writing assignments there, then you may be able to squeeze in another class.

Whichever way you look at it, it is a lifestyle change. The more complex your life is, the more challenging it can be to balance school in the mix. I?ve found a pace that works for me, despite life challenges along the way. Working toward your master?s degree is also a commitment as Heidi stated. If you?re truly ready to make the commitment regardless of how long that is?two years, three years or more?you?ll find it well worth the investment in the end. This decision was be far one of the most rewarding ones I?ve made to date.

Hope this helps!

-J

10 Ashley | Jan 28 at 8:00 pm Reply to comment

Keith—

I’ll just add to Heidi’s comments in that the beauty of the IMC program is that there’s no “one fits all” approach to learning. It all really depends on your current responsibilities and the amount of life balance you desire. You can proceed as rapidly or as slowly as you wish. Again, it’s really all about what works for you.

I have two jobs, so I usually take one class per nine-week term (or two classes per semester). At times, I’ve doubled up, but the slow and easy approach works well for me. And I’ve found that many of my classmates follow this model. I usually meet one to two people in each of my classes who are doubling up in order to finish quickly.

I hope you’ll seriously consider (and in enroll in) the IMC Program at WVU.

Best wishes!

11 Patti | Jan 30 at 10:54 pm Reply to comment

Hi Jamie, I look forward to reading your posts!

Keith,

I was planning to take two courses at a time but with working full-time and having a family, I have a full schedule taking just one class. I am currently taking my first class and I am surprised at how much time I spend reading and online! It’s worth it though, I have already learned a lot!

Patti

12 Melissa | Feb 1 at 11:32 am Reply to comment

Keith,

I’m glad you’re considering the program. I’ve found it worth my time and efforts. Often, I am applying one day at work what I read about the night before and I’m sure others can attest to this as well.

I know some in the program are married, work full-time (maybe more then one job) and have children! Some of these folks even take more then one class at a time. For me, (married, full-time job) I have found that one class per nine weeks is a good pace for me. I am able to concentrate on the course and still enjoy my life.

I would highly recommend this program. Although challenging, I find it is quite manageable and is easily integrated with life.

– Melissa

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